Market research online dating sites

The Passion Network, for example, is a small empire of 250 dating hubs like Thanks to the growth of such sites, the industry has expanded at 3.5 percent a year since 2008 — right through the recession — to become a .1 billion powerhouse.That means making a dent as a new player will be harder than ever since many will have to build a database of users from scratch, says IBISWorld analyst Jeremy Edwards.After a slight dip in 2009 due to the recession revenues are up in large part to the increase use of smartphones and tablets by single adults who have a lot of disposable income.

market research online dating sites-51market research online dating sites-24

These days, online dating makes it easier than ever to find your "lid." While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.

Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.

That growth is already beginning to attract investors.

And by 2018, more than 80 percent of the population will own a smartphone up from 46 percent in 2012, according to IBISWorld.

Dating Services (view report) Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. alternative services, niche and adult websites, trade associations, and company profiles and estimated market shares.

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